Family roastery since 1945

    Family roasted coffee,
    with tradition and passion

    Since 1945, we serve Morocco with artisanal roasting and authentic blends.

    Why Victoria

    Built on craft, not promises

    01

    Family heritage

    Three generations of roasting. Every bean carries our story.

    02

    Selected origins

    From Brazil to Ethiopia. We select by terroir, not trend.

    03

    Professional service

    Tailored support for cafés, hotels, restaurants and offices.

    Our range

    What we offer

    Arabica

    Arabica

    Selected origins

    Robusta

    Robusta

    Intensity & character

    Our blends

    Our blends

    Victoria's signature

    Equipment

    Equipment

    Professional solutions

    Les Cafés Victoria, Casablanca, family archive

    Family-owned since 1963

    A family that roasts, generation after generation

    Our story started in Casablanca. Three generations pass down the same dedication: sourcing the finest beans, roasting them with care, and serving exceptional coffee to professionals across Morocco.