Our Story
More than 80 years of family passion for the art of roasting
Family heritage
Family archives – Artisan tradition
Family timeline
Three generations united by the same passion for coffee since 1945
1945
Company founded
Original foundation with an entrepreneurial vision focused on excellence
1963
Family acquisition
Official acquisition by our family, marking the beginning of a dynastic adventure in coffee
1972
Development and artisan roasting
Development of artisan roasting under the Victoria brand in the heart of Casablanca
Today
Three generations, one passion
Family heritage and continuity: three generations committed to coffee excellence.
Official acquisition document – 1963
1963
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Three generations, one passion
Since 1945, Les Produits Victoria has carried forward a family craft passed down through generations. Three generations, united by the same passion: delivering exceptional coffee with authenticity, ethics, and innovation for the future of coffee in Morocco.